Brands
Yamaha announces a unique “Test Ride My Yamaha” campaign for its customers
KOLKATA: Yamaha Motor India group of companies kicked off of its unique and an exciting test ride campaign “Test Ride My Yamaha” for its customers across the country. The overall aim of this special campaign is to establish a deeper connect with the existing customers and encourage them to further create awareness on the advanced safety features and technologies of the company’s 125 cc scooter models – Fascino 125 FI, Ray ZR 125 FI and Street Rally 125 FI among their family and friends.
Through this campaign, the company’s effort is to provide touch and feel as well as a personalized riding experience to more and more customers who aspire to own a Yamaha product and are curious to know about the new technologies and the safety features installed in Yamaha scooters like “Stop & start system”, “Smart motor generator (SMG)” and the “Side stand engine cut-off switch”. The existing Yamaha customer who participates and supports the campaign by motivating their family and friends to test ride the Yamaha 125 scooters stand a chance to win exciting Yamaha merchandise.
The new 125 cc Yamaha scooters have received a tremendous response from the customers across India in the year 2020 and the company is confident that this special and unique campaign will help in reaching out to its target customers who are looking for a product which is stylish and sporty and at the same time more powerful, fuel efficient, equipped with safety technologies and value for money. The potential customers willing to participate in the campaign can reach out to their nearest Yamaha authorized dealerships in their respective cities to test ride the Yamaha products.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
