MAM
Yahoo India sponsored Effie 2003 awards on 22 August in Mumbai
MUMBAI: The second edition of the Effie Awards, organized by Advertising Club of Bombay, will be announced in a ceremony held at the Taj Lands End Mumbai on 22 August 2003. Sponsors of the event, the Internet communications, commerce and media company, Yahoo! India will be bringing the awards for effectiveness in advertising for the second time.
According to Yahoo release, the Effie Awards reward campaigns that worked for the clients most effectively. With help of its association with the Effie 2003, Yahoo! India claims to play a role in getting more agency media and creative people aware of the potency of the on line advertising. This association will draw the attention of a audience comprising planners, creative directors, strategists and writers to use the net as an effective medium.
Besides the educative efforts during the award ceremony, Yahoo! India has created a website dedicated to providing effective marketing solutions to its clients. The site http://solutions.yahoo.co.in has been built to provide marketers with a wide range of marketing solutions and tools to help them leverage the Yahoo! Network, to meet their marketing objectives.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
