AD Agencies
Y&A Transformation launches Snippet Digital, a first of its kind digital agency
Y&A Transformation today announced the launch of Snippet Digital a full-fledged digital marketing agency, founded on the premise that digital is technology first, combined with creativity, media science and brand thinking. The company will operate under the Y&A collective banner, which will soon be launching other specializations as well. The executive board of Snippet consists of Tarun Mitra, a technology expert, Ram Gudipati, an experience brand strategist and S Yesudas, a media expert with collective experience of over 75 years. The agency also aims to provide executive education on Digital Business Leadership, particularly to equip the senior management at the clients’ end to get much more from their digital investments.
Tarun Mitra an IIT Delhi alumni comes with a strong background and experience in technology business, growing internet startups and marketing services. Ram Gudipati has in-depth understanding of consumers, brands and marketing communications. S Yesudas brings with him deep understanding of data, media sciences and how consumers across demographics consume media both offline and online. All 3 have worked on various brands across different life stages and produced work which have won client trust as well as industry recognitions.
Commenting on the launch of Snippet, S Yesudas, Co-founder said “Most clients that I have spoken to are of the opinion that majority of digital agencies do not bring the maturity to consider different perspectives and explain the same to clients through meaningful conversations. The discussion is largely centered around digital execution. While Google has moved beyond the gate-keeper status to a destination in itself, most agencies haven’t moved beyond traditional SEO practices. Organically engaging with consumers searching for products and services near them is fully owned by the directory services/yellow pages. This not only reduces discoverability but compels a client to even pay for his own data, as the clients’ GMB even belong to these service providers. Our aim is to add some grey-hair perspective to clients’ investment and help build curiosity, pride and purpose for the digital natives in the team so that they start exploring rather than just exploiting”
Tarun Mitra, Co-founder, Snippet Digital, adding to the agency offerings said, the future in digital is changing as we speak and soon the era of augmented creativity will replace conventional process of digital creative development. Therefore, our efforts are in building a very strong technology orientation, which will get balanced with human wisdom. In addition to our investment in top quality engineering resources, mostly coming from IIT, Mumbai, our resources include creative professionals, story tellers, digital strategy experts, planners and implementation specialists. We have already forged alliances to deliver programmatic solutions and location-based services integrating mobile technology. Although nascent, we will even be employing data science, AI and predictive analytics capabilities with a view to ensuring our clients’ investments do not end up at click-farms”
Talking about how brand and creative thinking will heighten the overall customer experience, Ram Gudipati, Co-founder, Snippet Digital said “Unlike the current practice on digital which is one brand and many stories, more like the spray and pray approach, our focus will be one brand, one core story and different manifestations of the same, platform specific. We will help our clients spot the signals before they become the trend, rather an adding to the noise on the trends. Snippet has already started working with the Hinduja Group, Hillcart Tales, a premium tea brand, Chitralekha Group, media owner with 70 years of reader engagement, LOL Surprise dolls, Paw patrol and a whole host of brands within the toy’s category. We are in advanced level of conversation with two other large corporates”
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI:Â At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
