MAM
Y&A Transformation helps Kerala Visionreimagineits business; Finds new steam of revenue
MUMBAI: Kerala Vision Cable (KV) is the premier cable operator in Kerala, connecting 24 lac households, 50% penetration. They first succeeded in getting around 4000 individual cable operators from Kasargode to Trivandrum together under a body COA (Cable Operators Association). They then took another step in the right direction by successfully launching its satellite channel Kerala Vision; very first satellite channel owned by a cable consortium. The programming on the channel have been receiving encouraging reviews.
Y&A Transformation is a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of Technology, Data, Content, Customer Centricity, Customer Experience, CRM, CSR, Sustainability and Organization Culture.
Commenting on the KV transformation, S Yesduas, MD and Co-founder Y&A Transformation said “ As transformation consultants, we are also focused on helping our clients find the next steam of revenue. Each of the 4000 cable operators service 300-600 households where personal relationship exists. Currently their visits are largely meant for collecting the subscription fee. In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to door steps. It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduces, theyalso get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers. Deals have already been struck for products ranging from Gold Loan by a Bank to creating loyalty to a particular petroleum company”
Confirming the association, Rajmohan Mambra, MD, Kerala Vision said “Y&A Transformation is our business advisors. We are very pleased with the contributions they make on our business. They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
