Brands
Xylys keeps time with youth as Abhishek Sharma ticks in as ambassador
MUMBAI: Time, it seems, has found a new opening partner. Premium watch brand Xylys has signed Indian cricketer Abhishek Sharma as its brand ambassador, sharpening its pitch to a younger generation that values precision, pace and contemporary style in equal measure.
Marketed and retailed by Titan Company Ltd., Xylys occupies a niche where Swiss watchmaking meets international urban flair. The range includes Swiss-made and Swiss-movement timepieces, built with 316L surgical-grade stainless steel cases, sapphire crystal glass for scratch resistance, strong water protection and clean, confident finishes. The design language is bold but uncluttered, aimed at people who like their accessories to work as hard as they do.
Abhishek Sharma fits neatly into that frame. One of Indian cricket’s most watchable young talents, he is known for his fearless strokeplay, discipline and clarity of intent on the field. Off it, his sharp, modern style mirrors Xylys’ philosophy of precision paired with personality. The association signals a brand keen to stay in step with ambition, momentum and movement.
Commenting on the partnership, Titan Premium Watches CSMO Kalpana Rangamani said the choice was instinctive, noting that Xylys is designed for individuals who are confident, intentional and exacting about quality, traits that Sharma brings naturally through both sport and style.
Sharma, in turn, said the brand resonated with him because precision and consistency are non-negotiable in professional sport. He described Xylys as a balance of Swiss craftsmanship and modern design, aligning with how he approaches both cricket and personal expression.
With this appointment, Xylys is not just telling time, it is timing its move carefully, positioning Swiss precision firmly within the rhythm of modern Indian ambition.
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
