MAM
Xiaomi India partners with YouTube to provide free trials on eligible devices
Mumbai: Xiaomi India announces its partnership with YouTube to offer extended free trials of YouTube Premium to eligible users on select current devices.
Eligible customers will receive up to three months of YouTube Premium free of charge, in a move to give users access to the best content ad-free and offline, wherever available.
YouTube Premium benefits include a subscription to YouTube Music premium where users can get unlimited, ad-free access to more than 80 million official songs plus live performances, covers, and remixes.
Commenting on the partnership, Xiaomi chief marketing officer Anuj Sharma said ,”With content consumption on rise with each passing day, we believe that consumers want to experience quality content in an uninterrupted manner. We are happy to partner with YouTube and offer Xiaomi consumers an opportunity to watch their favourite content without any hindrance. We are hopeful that this will be the beginning of a long-standing relationship between YouTube and Xiaomi that will ultimately benefit our users.”
The eligible consumers can redeem this YouTube Premium offer on eligible Xiaomi and Redmi products starting 6 June 2022 and valid till 31 January 2023.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
