Brands
Xiaomi India holds first ever PatchWall Binge Awards
MUMBAI: Xiaomi, India’s number 1 smartphone and smart TV brand, today announced its first PatchWall Binge Awards 2018. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi TVs’ PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.
The PatchWall Binge Awards showcase 13 different categories such as the most popular Bollywood film, Popular International Film, popular TV Show in Hindi, popular Reality TV Series, Most Trending Content in 2018 and many more. These new awards also analyse and shed light upon content consumption patterns of Indian consumers on Mi TVs’ PatchWall, and what deeply connects with them.
The PatchWall Binge Awards were conducted from 15 to 23 December 2018, which included a combination of PatchWall content consumption analysis from over a million Mi TVs, and voting polls across the brand’s social media platforms, Mi community, as well as on PatchWall wherein votes were casted by Mi Fans and viewers for their favourite series, movies and music.
Furthermore, the brand aims to recognize the efforts of its content partners whose platforms feature the most popular content in the award categories. Following are the award winners of PatchWall Binge Awards 2018:
Presenting some of the most popular entertainment content featured in 15+ languages, Xiaomi’s Patchwall powered Mi TVs offer 700,000+ hours of content across the largest library of Video-On-Demand providers. PatchWall is Xiaomi’s own interface specially designed for India, bringing together more than 14 different content partners, both local and global, Some of the top content partners are Hotstar, Eros Now, Hungama Play, SonyLIV, Voot, ALT Balaji, Sun NXT and many more.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
