MAM
Xeon to do brand integration for Dar films
MUMBAI: Xeon Films & Entertainment, film branding and marketing agency, said it has signed a long-term nine film deal with Dar Motion Pictures (DMP), the film entertainment division of Dar Media, to become the exclusive agency to meet all brand integration requirements for DMP slate of films.
The brand integration includes sourcing, integration and activation of brands through in-film, co-film and promotional tours. Dar slate for next one year includes films with directors like Anuraag Kashyap, Sudhir Mishra, Nikhil Advani and many more.
Xeon Films & Entertainment Director Amit Singh said, “With our history of association with Brands, we are keen to extend them to Dar bouquet of films and derive a win-win situation. Our key strategy would be creating a long term association with brands and providing them a multilevel platform in form of in-film and co-film branding, the diversity of Dar slate and our concept based integration approach would help us offer innovative brand integration options and associations with films.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
