MAM
Xbox 360 to unleash ‘Good Luck India’ campaign
MUMBAI: With the World Cup around the corner, Microsoft Xbox 360 will roll out its signature campaign ‘Good Luck India’ to wish the Indian cricket team all the luck they need. Slated to kick off on 23 February, it will span across Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad and Pune.
To get the public involved, a larger than life Xbox 360 console will be taken across the country for cricket fans and enthusiasts to sign their good luck messages.
This campaign is a critical element of run-up to the soon-to-be launched Xbox 360 exclusive gaming title for India, ‘Yuvraj Singh International Cricket 2007,’ informs an official release.
Microsoft India marketing head, entertainment and devices division Ashim Mathur said, “For a country like India which is so passionate about cricket, the ‘Good Luck India’ campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament.”
The gaming title ‘Yuvraj Singh International Cricket 2007’ mega console would cover historical landmarks like Victoria Memorial in Kolkata, Necklace in Hyderabad, Palace Grounds in Bangalore, Marina Beach in Chennai, India gate in Delhi, Gandhi Ashram in Ahmedabad, Gateway of India in Mumbai and Shanivar Peth in Pune.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
