MAM
Xaxis elevates Dimpy Yadav to general manager, India
Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram and will report to GroupM India president of data, performance, and digital products Atique Kazi.
In this new role, Yadav will be responsible for leading the agency and its clients through India’s rapidly growing digital media landscape. This includes an online retail market that is expected to triple its volume over the next five years, stated the agency.
According to a statement, she will focus on three main areas of strategic development: Integration, Intelligence, and Innovation. This will include the continued development of advanced, omnichannel digital media solutions optimised with data and artificial intelligence technology to help brands earn valuable business outcomes.
“In line with global trends, we are dedicated to driving cutting-edge omnichannel solutions powered by seamless integration of data-driven creative solutions that will help brands extract the maximum value from their media investments,” said Yadav. “I’d like to thank Xaxis for having the faith in me and I look forward to helping our clients address the growing complexity of the media landscape and earn real business outcomes.”
Yadav’s journey with Xaxis began in 2017 as an engagement manager and evolved through several roles; her most recent position was national head for client engagement.
“Dimpy has a first-rate knowledge of data, integration, and new age media. She has been leading client engagement for Xaxis India proficiently and has driven impactful solutions for our clients,” stated Atique Kazi. “She has always stayed ahead of the curve with her expertise and continuous innovation in client solutions. We are confident that she will play a pivotal role as the lead for Xaxis India.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
