MAM
Wunderman acquires majority stake in Mayko Trading
MUMBAI: WPP‘s global digital and relationship marketing network Wunderman has acquired a majority stake in Sydney-based digital marketing and analytics consultancy Mayko Trading Pty Ltd.
Mayko Trading was founded in 2005 and has over the past seven years developed expertise in designing and optimising customer experience and engagement with digital platforms. The company employs around 24 people and clients include Suncorp, Colonial First State Global Asset Management, Dan Murphy‘s, Bell Direct, Frontline Systems, Flordis, Engineers Australia and the Federal and State Governments.
WPP said in a statement, “This investment reflects the Group‘s commitment to grow its digital capabilities and to support this growth with a strong independent technology capability.”
In 2011, WPP‘s digital revenues were approximately 30 per cent of its total global revenues of more than $16 billion. WPP has set a target of 35-40 per cent of revenue to be derived from digital in the next five to 10 years.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
