Brands
WTL 2025: EaseMyTrip becomes official travel partner
NEW DELHI: EaseMyTrip has been appointed the official travel partner for the India debut of the World Tennis League (WTL), which will run from 17–20 December at the SM Krishna Tennis Stadium in Bengaluru. The league, held earlier in the UAE, enters its fourth season with its first staging in India.
Under the partnership, EaseMyTrip will manage end-to-end travel and logistics for players, teams and officials. The 2025 edition features a strong line-up including Daniil Medvedev, Nick Kyrgios, Paula Badosa, Denis Shapovalov, Gaël Monfils, Elina Svitolina and India’s leading names such as Rohan Bopanna, Sumit Nagal, Ankita Raina and Yuki Bhambri.
EaseMyTrip founder and CMD Nishant Pitti, said the tie-up marked “a landmark moment for India’s sporting ecosystem”, adding that the company aims to deliver smooth, high-quality travel support for international athletes.
WTL co-founder Hemali Sharma, said partnering with EaseMyTrip strengthened the league’s promise of delivering “a global-standard event” with meticulous travel operations.
The World Tennis League blends elite competition with entertainment-led programming and aims to boost India’s growing interest in global tennis as it enters a new market.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
