MAM
WPP’s Kantar Media invests in data analytics firm BIScience
MUMBAI: WPP’s wholly owned operating company Kantar Media has invested in BIScience (2009) Ltd, a data analytics firm that specializes in platforms for cross-channel and multi-country digital media monitoring, planning and optimization.
BIScience’s global coverage spans over 60 geographies, with competitive cross-channel intelligence and analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide.
Clients include Conduit, Digilant, Funbox, Matomy and the Media Initiatives Group. Founded in 2009, BIScience employs over 35 people and is based in Tel Aviv with an office in New York.
Kantar Media’s investment in BIScience will enable the daily tracking of 22 million publisher pages and monthly tracking of 14.5 million campaigns in over 35,000 ad platforms. Together, Kantar Media and BIScience will collaborate on cross-media and digital solutions that will help global and national advertisers, agencies and media owners make informed decisions on media investments and strategic communications.
Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
