MAM
WPP’s Cohn & Wolfe appoints Charlotte Chunawala as India CEO
Mumbai: Cohn & Wolfe, WPP‘s global communication agency, has appointed Charlotte Chunawala as CEO of India operations.
The agency was launched in India in April this year. It has opened offices in Mumbai and Delhi to meet growing client needs for a presence in India.
Chunawala will be responsible for all operations in India, providing strategic client counsel, leading new business efforts and ensuring integration with the agency‘s offices across the Asia-Pacific region and around the world.
She will report in to Cohn & Wolfe CEO Donna Imperato. She will be supported by Mumbai head Dolly Tayal and Delhi head Piyal Banerjee.
Cohn & Wolfe India will be supported by former Unilever India communications head Irfan Khan, who will serve as chairman of the board, and Prema Sagar, the PR thought leader in India, who will sit on the board and serve in a mentoring role as the agency continues its expansion.
Imperato said, “These are dynamic times for development in India and there is tremendous potential for growth in the region. I am grateful to have a partner in Charlotte who brings a deep understanding of these market dynamics, and whose experience will greatly enhance our ability to serve clients who are looking for communications support in one of the fastest growing economies in the world.”
Chunawala added, “I am excited to be heading Cohn and Wolfe‘s entry into the Indian market. With clients constantly demanding better brand understanding and brand definition, who better to work with than Cohn and Wolfe, which is recognised internationally as a leader in brand strategy.”
Chunawala comes in with over 15 years of global experience in agency and consultant work in the UK, Europe and South Asia. She has managed high-profile client programs across key verticals including consumer, corporate and financial communications as well as public affairs. Chunawala has also worked with Good Relations India CEO and Edelman Brussels GM.
Cohn & Wolfe is a firm dedicated to creating, building and protecting corporate brands. Its mission is to support through a mix of both traditional and unconventional marketing and public relations techniques designed to build media visibility, develop customer relationships and drive brand favorability and sales. Areas of expertise include consumer marketing, healthcare, IT and B2B communications. The agency has more than 1,100 employees in over 50 offices across North America, EMEA, and Asia.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
