MAM
WPP’s Broadmind Ent to acquire new film for TV channels
NEW DELHI: In an effort to leverage the strength of its expertise in providing integrated marketing solutions using opportunities in the entertainment sector, WPP Group’s Broadmind Entertainment is expanding its operations to include synergistic areas.
While speaking to indiantelevision.com, Broadmind Entertainment head Navin Shah said: “We are constantly evaluating the opportunities in our endeavour to provide clients with innovative and optimal marketing solutions in the entertainment space. We broadly categorise our operations into ten activities: marketing tie-ups, in-film product placement, consultancy, celebrity endorsements, acquisitions of movies for Doordarshan (DD) and private satellite channels, advertising sales, exports of filmed content, events, merchandising and marketing services (media planning/buying) to Bollywood”.
Shah added: “However, we are not an advertising agency to the film industry and we consciously stay out of the creative inputs area.”
With more brands seeking the entertainment marketing platform, Broadmind Entertainment is strategically placed and poised to capitalise on this strong trend. Already a dozen clients from WPP Marketing Communications’ large base of 250 plus clients have experimented successfully with the idea of leveraging entertainment assets to grow brands.
They include ICICI Bank, Kellogg’s, Pidilite Industries, UB/McDowells, Hindustan Lever, Onida, Castrol among others. Many new clients are expected to join the growing ranks of advertisers who are keen to harness the power of entertainment to grow brands.
Broadmind Entertainment is also re-entering the market to acquire films for DD and private satellite channels. Twelve films have already been bought and screened on DD National Network including ones from Jhamu Sughand library and Yash Johar library among the others.
“We had bought DD and satellite rights for this movie Filhaal where we tied-up with broadcasters for advertising time in return for allowing them to telecast the film. The advertising time was liquidated using the large base of WPP Marketing Communications clients. Broadcasters are relieved since it saves them some investments in programming which can be diverted to producing prime time programming. We are negotiating with producers for telecast rights of forthcoming films and hope to announce a deal or two shortly,” added Shah.
Broadmind Entertainment was recently associated on a multimedia project for Bagpiper for the recently released Hindi movie Andaaz. Broadmind had worked on similar assignments for two movies earlier this year – Dum and Hero with Bagpiper. BroadMind Entertainment was also instrumental in producing India’s first 3D commercial for Fevicol Acron Rangeela which was screened along with the 3D film Chotta Jaadugar.
BroadMind Entertainment is a specialist arm of the Rs 15-billion WPP Marketing Communications, India’s leading media specialist company. Other units of WPP MCI include Mindshare, Fulcrum, Maximize, ATG-MCI, mDigital and CIU.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
