MAM
WPP to outsource finance jobs to India
MUMBAI: Cut and snip. That‘s what global advertising agency group WPP is resorting to in the midst of rising costs and a tough economy.
It is proposing to outsource the jobs being done by those being chopped from its North American operations – mainly in the finance and billing area — to India, reports Ad Age. And the likely Indian beneficiary: Genpact.
The report in Ad Age stated that all together around 100 professionals will be eased out of the agency network in the US in the coming months, and it covers Ogilvy & Mather, JWT, Grey, Y&R and Wunderman.
Ogilvy is expected to drop 85 professionals in the next 18 months; Grey as many as 30 people beginning in mid-2012, while JWT could dunk 16 people or fewer.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
