MAM
WPP owned top research agency acquires UK company
WARWICK, UK: Millward Brown has acquired Sadek Wynberg Research, one of the UK’s most innovative and best respected qualitative research agencies to create one of the UK’s largest qualitative offerings. Millward Brown, one of the world’s top 10 market research organisations, is part of The Kantar Group, the information, insight and consultancy arm of WPP.
A press release states that the acquisition will result in the merger of Millward Brown UK’s Qualitative Unit with Sadek Wynberg to form a qualitative practice known as Sadek Wynberg Millward Brown.
The new operation will be headed jointly by Rebecca Wynberg and Nadim Sadek, with Nadim being appointed to Millward Brown’s global Qualitative Board, and Rebecca taking up a position on Millward Brown UK’s management committee.
Sadek Wynberg’s current Queensway offices will be used as the new practice’s London base, while Millward Brown’s Warwick office will continue to be home to a large qualitative team.
Commenting on the merger, Millward Brown UK joint MD and Millward Brown main board director Sue Gardiner was quoted as saying : “This is the most exciting development at Millward Brown UK for a very long time. This is about bringing together the very best from both operations and heralds a fresh way of working with clients. What clients need today are real consumer insights and actionable data. Qualitative input to this is essential.”
” It is Millward Brown’s ambition to be the best qualitative network in the world. In the last few years we have acquired Ergo in Spain, MFR in France, Firefly in Thailand and Greenfield Consulting Group in the USA. Now, we are delighted to have such a prestigious addition as Sadek Wynberg to our network,” Gardiner added.
Rebecca Wynberg was quoted as saying: “We are very excited at the prospect of working with Millward Brown, which has a fantastic reputation in brand and advertising research. We are looking forward to bringing together two really strong qualitative teams to continue to provide excellent work for clients.”
Concluded Nadim Sadek: “Qualitative research is now so widely used by global brands that the opportunity to service clients in a truly integrated way was irresistible.”
Millward Brown is an acknowledged leader in understanding and evaluating brand equity through the contribution of the total communications mix to that understanding. Through the use of an integrated suite of validated research techniques – both qualitative and quantitative – Millward Brown helps clients build strong brands and services capable of delivering profitable future revenue stream.
The company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients. The organisation has 60 offices in 36 countries.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
