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WPP media elevates Shekhar Banerjee to lead client solutions in South Asia
NATIONAL: WPP media has elevated Shekhar Banerjee to president, client solutions, South Asia, in a leadership reshuffle aimed at deepening client partnerships and accelerating integrated, future-ready offerings across the region.
Banerjee steps into the role following the departure of Ajay Gupte, who has stepped down after more than a decade of leadership across India and South-East Asia. Gupte played a central role in building Wavemaker into one of India’s most sought-after media agencies.
Banerjee joined WPP media in 2018 as managing partner – west at Wavemaker India, where he focused on strengthening client relationships, scaling teams and driving regional growth. In 2023, he was promoted to chief client officer – west, north and east, further sharpening the agency’s client-centric approach and integrated media delivery.
Announcing the move, WPP media South Asia CEO Prasanth Kumar, said the appointment comes as marketers increasingly demand data-led, integrated solutions that deliver measurable business outcomes. He added that Banerjee’s leadership across digital and offline channels would be critical as WPP media adapts to a rapidly evolving media landscape.
In his new role, Banerjee said the convergence of creativity, data and technology is opening up new growth opportunities for clients, and that he looked forward to building solutions that drive long-term value and impact.
Reflecting on his exit, Gupte said his 15-year journey at WPP media had been shaped by collaboration, resilience and shared purpose, and thanked colleagues for their support across multiple leadership roles.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
