MAM
WPP Digital to acquire Rockfish Interactive
MUMBAI: WPP Digital, the digital arm of WPP, is acquiring Rockfish Interactive, one of the fastest growing digital marketing agencies in the United States.
“Rockfish is a fantastic addition to the WPP Digital family,”WPP Digital CEO Mark Read said. “Kenny Tomlin (Rockfish CEO) and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We‘re delighted that under Kenny‘s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006.”
This acquisition continues WPP‘s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction, however, is subject to regulatory nod and the approval of Rockfish‘s shareholders.
Rogers, Arkansas (AR) -headquartered Rockfish has offices in Little Rock, AR, Dallas and Cincinnati and boasts a client list that includes marketers like Walmart, Sam‘s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods.
Tomlin added, “The rapid growth of Rockfish into one of the world‘s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish.”
Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named “Small Agency of the Year”by Advertising Age magazine in 2009 and was third on their “Agency A-List” in 2010.
OMMA magazine, a publication devoted to coverage of online media and marketing, recognised Rockfish as its “Best Web Design and Development”agency of the year in 2010.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
