MAM
WPP broadens digital network in Indonesia with PT Wunderman Pamungkas
MUMBAI: WPP‘s wholly-owned global digital and relationship marketing network Wunderman has launched PT Wunderman Pamungkas Indonesia.
The agency will be partnering Rahadian Nugraha Agung and Tommy Prastowo for the launch of the new entity. Wunderman will merge its existing digital team and client portfolio into the new entity.
Nugraha Agung and Prastowo have experience in digital marketing from a range of digital agencies in Indonesia and will serve as head of planning and strategy and general manager respectively.
PT Wunderman Pamungkas Indonesia will function as full service digital marketing solutions to global and local brands and is located in Jakarta.
This investment is a further step towards WPP‘s declared goal of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, Central and Eastern Europe. Collectively, the Group, including associates, employs more than 46,000 people in the Asia Pacific region, generating revenues of $4.7 billion. In Indonesia, the Group, including associates, employs 1,300 people with revenues of over $80 million.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
