MAM
WPP appoints Lindsay Pattison as Global Chief People Officer
Mumbai: WPP has appointed Lindsay Pattison as the new global chief people officer, responsible for overseeing the company’s people strategy and operations. She takes over from Jennifer Remling, who is moving on to become the chief people officer at Warner Bros. Discovery.
Pattison currently serves as WPP’s global chief client officer, where she leads the relationships with the company’s major clients. She has held this role since 2018 and is in charge of developing and supporting the global client leaders for the company’s largest clients, which contribute significantly to WPP’s revenue. Before this, she held various leadership positions at WPP, GroupM, and the media agency Maxus.
Throughout her career, She has been a dedicated advocate for talent development and is committed to enhancing diversity at the highest levels of business. She has a strong track record of implementing initiatives to improve gender diversity, including the successful launch of ‘Walk The Talk’ during her time as CEO of Maxus. This program aimed to empower senior women to reach their full potential and was later expanded globally within WPP, benefitting over 3,000 female leaders worldwide.
She has also played a crucial role in WPP’s Diversity & Inclusion Council, supported the Elevate program for Black female talent, and served as the former President of WACL (Women in Advertising and Communications Leadership), where she mentored early-career talent across the industry.
In addition to her role at WPP, Pattison serves as an independent non-executive director for the Rugby World Cup (England 2025) Limited, overseeing the delivery of the Women’s Rugby World Cup in 2025. She also holds positions on the board, including chairing the compensation committee, at Waldencast, a NASDAQ-listed global beauty and wellness company. Furthermore, she is involved with the advisory board of Planet First Partners, a fund focused on sustainable products and services, as well as Meta’s Global Client Council, and the UK EFFies advisory board, which is dedicated to driving effectiveness in marketing. Pattison also contributed to the WEF Global Agenda Council on the Future of Media, serving two terms and co-chairing for two years.
WPP CEO Mark Read commented, “Lindsay is extremely highly regarded across the industry as a leader who can identify and develop top talent and as a trusted partner to global clients. She has a deep understanding of our business, people and culture, and her strong commercial focus will help to drive our future people strategy.”
“Jennifer has been an excellent partner to me, the rest of the executive team and the leaders of our agencies, and I’d like to thank her for everything she’s contributed to WPP and our agencies over the last seven years,” he added.
Lindsay Pattison said, “Our business and our clients succeed when we have the best, most highly motivated talent. Our most valuable assets are our people, and creating the culture and environment where they can do the work of their lives is both what excites me about this new role, and what will deliver results for our clients.”
Pattison and Jennifer Remling will work closely together on the transition until the end of the year, taking up their new positions in January 2024. An announcement regarding Pattison’s successor will be made shortly.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
