MAM
WPP appoints Cindy Rose as non-executive director
MUMBAI: WPP has announced the appointment of Cindy Rose to its board as a non-executive director. She has been working as the Microsoft UK CEO. Her appointment will be effective from 1 April 2019 and she will serve as a member of the Audit Committee.
Rose became Microsoft UK CEO in 2016, with responsibility for all of Microsoft’s product, service and support offerings across the United Kingdom, continuing the company’s transformation into the leading productivity and platform company for the mobile-first, cloud-first era. Prior to joining Microsoft, Rose was managing director of the UK consumer division at Vodafone where she led the expansion of its retail store estate from 350 to over 500 stores.
Before Vodafone, she was executive director of Digital Entertainment at Virgin Media where she was responsible for the launch of the company’s next generation pay TV platform powered by TiVo. Rose spent 15 years at The Walt Disney Company where she held a variety of roles including SVP and managing director of the Disney Interactive Media Group EMEA. In 2013, she joined the board of Informa, a FTSE 100 academic publishing and events company, as an independent non-executive director.
Commenting on the appointment, WPP chairman Roberto Quarta said, “Cindy is one of the most admired and respected figures in the technology industry, and we are delighted to welcome her to the WPP board. Her deep understanding of the role of technology in business transformation will be invaluable as the executive team implements its new strategy for growth.”
Cindy Rose said, “WPP has set out a bold new vision for its future as a creative transformation company, with a commitment to invest in talent, technology and culture. I look forward to supporting the team and making a contribution at such an exciting and important moment in the company’s development.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
