Brands
Wow Skin Science launches ‘India Bole WOW Aloe’ campaign
Mumbai: WOW Skin Science, a leading personal care brand, has launched a new campaign emphasising the hydrating benefits of their 99 per cent Pure Aloe Gel. The campaign, titled “India bole WOW Aloe,” aims to position aloe as the perfect respite from sticky, oily, and itchy this season.
The campaign showcases three different women managing to take care of their skin as they traverse the sun-drenched streets of Delhi, Mumbai, and Chennai. The film highlights the different ways in which women across these cities use quirky ways to deal with the different forms of heat they experience in these cities, for example dry heat in Delhi, which has dry summer causing dryness while Kolkata, Mumbai, and Chennai experience itchy and sticky skin due to humid weather. While problems are varied, WOW Aloe Gel solves all of them by nourishing, hydrating and moisturizing their skin. The WOW Aloe Gel steps in and unites us. In a similar panning shot, the first one pops it open, the second one is seen squeezing some gel out, and the third is dabbing on her face. The film ends with the solution. Every time there’s an issue on your face, every Indian woman says ‘Where’s my aloe?’ The answer is India bole WOW Aloe.
Wow Skin Science’s Aloe campaign is here to address the summer skincare needs of cities across India. From the scorching heat of Delhi to the sweltering temperatures of Mumbai and the blistering sun in Chennai, we understand the challenges your skin faces in different regions.
WOW Skin Science chief marketing officer Vanda Ferrao stated, “At WOW Skin Science, we are constantly striving to develop products that make real improvements in people’s lives. Our 99 per cent pure aloe gel emphasizes that natural, effective skin care should be accessible to everyone. Aloe Gel as a product has been loved by our customers across India. It’s one of the highest rated aloe gels across marketplaces. Our consumers love it for its effectiveness, that gives respite to their skin all season and makes them feel WOW about themselves. Be it itchiness in the summers of Delhi or sticky weather of Kolkata, Aloe gel solves all their skin and hair problems.”
It’s time for every Indian woman to ask, “Where’s my aloe?” The answer, of course, is WOW Skin Science Aloe Gel – India’s ultimate skincare secret.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
