MAM
WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign
Mumbai: Personal care brand WOW Skin Science has launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for the Ganesh Chaturthi festival in an endeavour to encourage everyone to get closer to nature and celebrate festivals responsibly. Through the campaign that features Bollywood couple Ritiesh Deshmukh and Genelia D’souza, the brand reiterates the value of living a sustainable lifestyle.
The film throws light on how while the onset of Ganesh Chaturthi brings enthusiasm and exuberance, as the days pass by, the sadness of visarjan sets in.
In the film, the star couple highlights an initiative by the WOW Skin Science brand, whereby we can let the good luck stay and grow within our homes by planting the eco-friendly Ganesha with seeds inside in any pot during the visarjan.
While talking about the campaign, WOW Skin Science co-founder and CEO Manish Chowdhary said, “Ganesha is the lord of auspicious beginnings and with this brand film, WOW Skin Science urges consumers that this is the right time to adopt an eco-friendly lifestyle, thus embracing this green and clean initiative. This is just the beginning of many more upcoming natural initiatives that the brand plans to undertake in the future, thus encouraging people to Be WOW, naturally.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
