MAM
WOW Skin Science appoints Kiran Kumar as VP, supply chain
Mumbai: FMCG personal care brand WOW Skin Science on Monday announced the appointment of Kiran Kumar as vice president of the supply chain.
Kumar will play a pivotal role in managing the end-to-end supply chain of Body Cupid Pvt Ltd. His responsibilities will also include production and distribution planning, warehousing, logistics, and procurement.
In his career spanning 18 years, Kumar has worked as senior instock manager at Cloudtail, an Amazon joint venture. He has also lent his expertise as manager- supply chain at Marico where he handled various roles across manufacturing, procurement, distribution planning, new product development, project management, modern trade, and e-commerce supply chain management.
WOW Skin Science, co-founder, Manish Chowdhary said, “I am pleased to welcome Kiran Kumar to the WOW family. With his vast experience and expertise in logistics, warehousing, and vendor management, we aim at capitalising and redefining our product journey efficiently and economically, thus setting a new paradigm of growth and development.”
Speaking about his new role, Kumar said, “Supply chain management plays a pivotal role in the growth of every D2C brand. An end-to-end operation is managed from the time the product is manufactured to the time it gets delivered to the end consumer. This journey is seamless and coherent with an aim of a 96-97 per cent service level coupled with the minimum total delivery cost. It is often said that ‘First impression is the last impression’ and my responsibility will be to amplify this impression by ensuring that the right product reaches the right consumer with the right packaging.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
