MAM
Wow Skin Science appoints Gurpinder Singh Walia as SVP-offline sales
Mumbai: FMCG personal care brand Wow Skin Science has appointed Gurpinder Singh Walia as the senior vice president – offline sales. He will be heading the offline sales including general trade and modern trade for Woe Skin Science and Body Cupid.
“Gurpinder’s role will entail contributing to the development, implementation, monitoring, and review of business strategies that maximise the brand’s retail top and bottom line,” said the brand in a statement.
In his career spanning over 19 years, Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur India, Abbott Nutrition International, Henkel India, SC Johnson Products, Parle Products.
“Wow has led an iconic journey through its vast online presence in a country that is 90 per cent rooted in offline experientials. I am excited to be driving the next growth phase of the organisation through various offline touchpoints,” said Gurpinder Singh Walia.
“Being an experienced and a strong sales professional, Gurpinder will be able to devise and navigate sales strategies that will strengthen the brand positioning and recall. With him now as part of our brand, we are looking to enhance a WOWsome offline experience through various interesting collaborations,” stated Wow Skin Science co-founder Manish Chowdhary.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
