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WOW Design bags Scotch Brite
MUMBAI: WOW Design, India’s leading strategic Brand Design consultancy today announced the addition of 3M (Scotch Brite being the flagship Brand), a market leader in the household-cleaning category in India to its portfolio. As part of the mandate, WOW Design will handle the revamping of Scotch Brite as one of the products to visually highlight the Brand’s attribute strategically, as a clear differentiator as compared to ordinary pads.
As part of its first assignment for Scotch Brite, WOW Design has introduced a fresh new look of the product pack. Taking cue from the insights that the stacking format in the General Trade is not favourable for Brand visibility, the bombardment of ‘me too’ Brands, consumers spend limited time at the shop and that cheaper products are always more attractive, it was necessary to come up with a design that would help the Brand stand out.
Hence, as a response to these problems, WOW Design proposed that the unique shape of the product i.e. S-Shape be shown on the face of the pack and even mention it. Besides, an emphatic mnemonic for the Brand’s proposition of ‘Stain Clutters’ and the ‘clean wipe’ action with sparkle and shine has been used to represent the benefit offering.
Commenting about this new acquisition, Saswata Das, Managing Director & Head of Marketing & Strategy, WOW Design, said, “It is an exciting category to work on. Over the years, ordinary scrub pad manufacturers, replicating the product packaging and evolving as ‘Me Too’ Brands, were giving stiff competition to Scotch Brite. Hence, there was a need for a new avatar for Scotch Brite to make it stand out in the clutter and shout out its uniqueness.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
