Ad Campaigns
Worldline launches ‘Business Success Stories of Buland Bharat’ campaign
Mumbai: Worldline (Euronext: WLN), has unveiled a digital campaign called ‘Business Success Stories of Buland Bharat’ featuring the unsung heroes of small and medium enterprises like Kirana stores, Groceries, Supermarkets, Electronics, Mobile, White goods, Bakeries, Quick Service Restaurants, Departmental Stores, Stationery and Pharmacies to embrace digital transformation using Worldline’s smart business solution available for Android POS – BOSS – Business Ka One Stop Shop. The new application will empower merchants with beyond-payment features to grow their profits and business.
The campaign will feature a series of films of business owners from Bharat. The first two films take us through the journey of two business owners – Atul Kumar from Patna, who has been running his Kirana store for the past 15 years, and Jaya Shetty from Mumbai, who just took over her Udupi restaurant started by her grandfather. The two films dive into the day-to-day life of running their business and the challenges they face to grow their business and profits. It also highlights how using BOSS has helped them to overcome the challenges.
In the films, you can see how Atul Kumar grew his grocery business using the feature Khaata book and simplified reconciliation to manage his day-to-day financial tracking. On the otherhand, Jaya Shetty has grown her profits for the restaurant by opening up a new channel with the feature online menu and order management, all available on their Worldline Android PoS machine.
Conceptualised by Altian Solutions and produced by Kadmus Showbiz, the film captures the core of Bharat and showcases business owners looking to manage their day-to-day business needs – seamlessly, securely, and quickly in a hassle-free way.
Worldline Senior vice president and head of marketing – India Rahul Sethi
“With the launch of our ‘Business Success Stories of Buland Bharat’ campaign, we are excited to showcase real business owners of Bharat. The campaign aims to highlight the zeal and passion of these business owners in managing their day-to-day functioning with existing challenges. It is also a tribute to their willingness to appreciate and endure the digital transformation to grow business and profits.
At Worldline, we have consistently worked towards empowering business owners. We proactively work towards identifying challenges and support them with innovative solutions to overcome them. The launch of the BOSS application, which is available on our smart Android PoS terminals, is a testament to address the real problems of business owners like Atul and Jaya.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
