Ad Campaigns
World Cancer Day: 5 advertisements that talk about cancer
MUMBAI: Cancer is a deadly disease and the second leading cause of death amongst many people. Every year a whopping 8.2 million die of cancer across the world. Even then, many still remain ignorant of some basic self-surveillance techniques that can help people detect this deadly disease at an early stage and beat it. And what better medium than advertisements to communicate and convey the message to the masses?
On World Cancer Day, which falls on 4 February every year, Indiantelevision.com lists five ads that highlight, focus on the fight against cancer and convey the message that no matter how isolating the disease, one should always fight against cancer.
Read on…
1) The Sisters – and the true meaning of hair – This four minute ad campaign encourage hair donations for cancer survivors. This ad was directed by Banjong Pisanthanakun for National Cancer institute of Thailand.
2) Brave and Beautiful – Mullen Lowe Lintas Group India created the Brave and Beautiful campaign for Dabur Vatika to salute women who have defeated cancer and conveys the message that some people don’t need hair to look beautiful.
3) The Silent Couple – Philips’ silent film on breast cancer is conceptualised by Ogilvy Common Health. The campaign urges husbands to share some household chores with their wives so that they can then use that time to do the breast self-examination test at home.
4) Macmillan Cancer Support – Macmillan Cancer Support launched its brand campaign with a TV ad that featured a man wandering alone in a blizzard as a metaphor for how isolating the disease can be. The spot was created by VCCP.
5) Race for Life – This ad tries to convey that whether you walk, jog or charge around your chosen race for life event, take your place in the fight against cancer.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
