MAM
Word of Mouth Media elevates Jimmy Shahani to CEO
Mumbai: Word of Mouth Media, a player in the audiovisual and digital content category, has elevated its chief operating officer Jimmy Shahani to the position of chief executive officer.
Shahani comes with over 15 years of experience in operations, human resources, and business administration. He has diverse experience across industries, including Media, IT, and ITES, having worked with companies like WNS, IBM, Prime Focus, and Tech Mahindra, to name a few.
“Jimmy has been part of our core team since he joined us four years back,” said Word of Mouth Media, founder, Vineet Panchhi. “His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the ‘Next Normal.’ In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty. I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies.”
“The Covid-19 pandemic galvanised businesses to innovate and shift focus towards customers’ preferences leading massive transformation in the advertising & marketing industry,” Panchhi added.
“We are one of the few boutique agencies that have successfully survived the challenges posed by the pandemic by innovating our products and making them hybrid and focusing on digital services,” said Word of Mouth Media, co-founder, Sarika Panchhi. “The customized hybrid model has worked beautifully for us, and we continue to keep our workforce safety a top priority. The new format will help us serve our clients better, explore new markets and strengthen our focus on the revived sustainability portfolio. I am confident that the team under the guidance of Jimmy’s capabilities will scale new heights.”
Speaking on his new role, Shahani said, “I am honored to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behavior, shifting viewer choices, increased inclination towards environmentally-conscious practices etc, demand brands to deliver more creative and personalized experiences in a sensitized tone. Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
