Brands
Woodland-The Quick Style ignite a dance-fuelled outdoor revolution
MUMBAI: Adventure just found its rhythm, and it’s moving to the beat of The Quick Style. Woodland, the brand synonymous with performance-driven outdoor gear, has teamed up with the globally acclaimed dance troupe, The Quick Style, for a high-energy collaboration that blends adventure, movement, and style. Facilitated by White Rivers Media (WRM), this partnership delivers an electrifying showcase of Woodland’s latest outdoor collection—where rugged durability meets effortless swagger.
The campaign captures The Quick Style’s dynamic choreography infused with Woodland’s ethos of exploration and innovation, proving that adventure isn’t just about scaling mountains; sometimes, it’s about setting the stage on fire.
Woodland head of digital marketing Nikita Malhotra Singh highlighted the synergy between the brand and the dance collective, stating, “At Woodland, our legacy of combining style, performance, and sustainable innovation mirrors how today’s youth approach adventure—not just as an activity, but as a lifestyle choice. Partnering with The Quick Style allowed us to celebrate this philosophy in a creative and culturally resonant way.”
With their deep expertise in bridging cultural moments with brand storytelling, WRM orchestrated this unique collaboration, capturing the raw energy and essence of movement-driven adventure.
White Rivers Media co-founder & CCO Mitesh Kothari underscored the campaign’s impact, saying, “Compelling brand stories emerge when cultural authenticity meets creative expression. This collaboration with Woodland and The Quick Style is a celebration of movement, exploration, and the art of storytelling.”
The campaign seamlessly blends these two worlds, delivering a visual treat that speaks directly to the adrenaline-fuelled, experience-hungry generation. The collaboration also marks a fresh way for brands to engage younger audiences—by aligning with cultural moments and fusing artistry with authenticity.
From the streets to the wilderness, Woodland’s latest campaign proves that adventure is everywhere—you just need the right gear (and maybe a killer dance move or two).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
