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Wondrlab wins creative mandate for Chaayos and Ghee & Turmeric
Mumbai: Tea start-up Chaayos and Ghee & Turmeric – a north Indian food brand have appointed platform-first agency Wondrlab to handle their creative mandates. The mandates cover integrated solutions for both brands.
Given that winter is a key season for tea aficionados, the martech start-up aims to highlight the new positioning of the brand by introducing a refreshing campaign for Chaayos, said the statement.
Talking about the two mandates, Wondrlab co-founder & managing partner – content platform Rakesh Hinduja said, “We are always on a hunt for opportunities that break the set protocol and bring in change which upgrades the lives of people. In a country with strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform first approach and open-minded clients we look forward to create some wonderful work for the brand.”
Speaking about the association, Chaayos co-founder Raghav Verma said, “This was seamless as the team was completely aligned with our vision and desire to keep the customer at the core of our business operations. Their thought process on our brand’s way forward resonated with us thoroughly, and we are confident that the upcoming campaign will yield amazing results!”
“It wonderful to be associated with Wondrlab. The Wondrlab team’s deep knowledge, experience and expertise across platforms was the need of the hour for the brand to execute a robust roadmap,” added Ghee & Turmeric head- marketing Sumeet Malik about the partnership.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
