MAM
Wondrlab secures $7 million in pre-series funding
Mumbai: Homegrown martech startup Wondrlab has raised $ seven million in a round of pre-series funding. The round was led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.
The startup will utilise its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of world-class martech platforms, said the statement.
“We thank our investors for their faith and belief in us as a team. We have always believed in challenging the status quo. We truly believe that our differentiated strategy of being platform-first is a great value proposition for our clients,” said Wondrlab founder and CEO Saurabh Varma. “We will continue to invest in building deep capabilities across digital business transformation, content, data and marketing tech platforms. The next six months will be key to building on our incredible momentum.”
Founded in November 2020 by Saurabh Varma and co-founded by Vandana Verma and Rakesh Hinduja, the startup acquired What’s Your Problem, a media-agnostic creative agency founded by Amit Akali in December 2020.
“We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world class team coming together on the back of a shared ambition,” said Narayanan, while speaking on behalf of Narotam Sekhsaria Family Office (NSFO).
Malabar Capital Advisors were the bankers for the fund raise.
“The proposition is truly unique. We are excited about being a part of this journey. Wondrlab’s focus on digital communication and DBT, always being platform-first and building world-class martech products will create incredible value for clients and eventually investors,” stated Amit Sharma, on behalf of Tanas Capital, Singapore.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
