MAM
Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO
Mumbai: Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab Technologies as CEO. Before joining Wondrlab, Ghatge was the CEO of Indigo Consulting and PubHub, and also the chief growth officer (India) at Publicis Groupe.
Wondrlab acquired WYP, Opportune and Neon –building its capabilities to deliver platform-first solutions integrating creative, content and media. With the launch of Wondrlab Technologies, Wondrlab embarks on building a comprehensive new age technology, design, and analytics solution stack – to deliver transformation solutions globally, said the company in a statement.
“We are creating an interconnected and powered system comprising content, community, data, media and technology in a manner that has never been attempted before,” said Wondrlab India founder and CEO Saurabh Varma. “Most agencies and technology companies struggle to integrate fragmented capabilities when addressing client asks. Our client centric and platform-first approach – builds a bespoke and multidimensional ecosystem that delivers outcomes at the speed of business demands for individual clients.”
He continued, “At Wondrlab Technologies, we are on a path to building martech and digital business transformation technologies that are ahead of the curve. Previously, Rajesh has partnered with me in building scalable technologies to deliver innovative and transformative solutions on client mandates across markets. To build out Wondrlab Technologies globally, Rajesh will be leveraging his ability to scale diverse capabilities and teams, while weaving them together to create tremendous value for clients.”
Ghatge added on his appointment, “The biggest pain that companies experience is the burden of choosing the right technology, making it actually work, evangelising adoption across its constituencies, and finally driving results. The pain is further aggravated by the increasing frequency of technology obsolescence. With a goal of relieving our clients of this challenge, we are stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Our endeavour will be fueled by acquiring a range of complementing technology, and digital experience companies. Wondrlab’s commitment to help clients thrive in an ever-changing digital universe, makes it the right place for me.”
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
