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Wondrlab conceptualises new brand campaign for Chaayos
Mumbai: Creative martech startup Wondrlab has conceptualised a new campaign for Chaayos to bring alive the brand’s proposition in a light-hearted manner.
‘Relax with Chaayos’ digital films depict everyday situations in a fun and unique way, asking consumers to de-stress this winter season with Chaayos’ range of tea and snacks. The brand campaign is active across digital and OOH through a mix of films and statics.
“We are always on a hunt for opportunities that break set protocols and bring a change which upgrades people’s lives. The campaign ‘Relax with Chaayos’ puts forth our integrated approach through digital innovations,” stated Wondrlab co-founder and CCO Amit Akali. “The films are based on real problem-solution games that are relatable for consumers. They depict the state of mind of a person after consuming food and snacks at Chaayos. The campaign effortlessly brings about the brand’s new proposition of being at ease through the happenings of the day.”
“The idea behind the campaign was to inspire consumers to enjoy the winter season with our wide range of products. Wondrlab’s thought process on ‘Relax with Chaayos’ resonated with our brand ethos. We are thrilled to see it being executed in a fun, creative way,” added Chaayos head of marketing Sumeet Malik.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
