Account
Wondrlab bags integrated mandate for Lixil India
MUMBAI: Wondrlab has won the integrated mandate for Lixil India, for the water technology segment. Wondrlab will create integrated, industry-first digital work for Lixil’s brands – Grohe and American Standard. It will harness its platform-first capabilities in virtual build, design and experience to drive the client’s ambitions.
Wondrlab’s core objective for this account is to leverage its platform-first expertise to highlight consumers’ desire for ‘Good Living’ through the creation of beneficial living spaces. To this end, the agency will begin with transforming Lixil India’s virtual retail platform, by creating a 360-navigable experience centre using state-of-the-art know-how and technology. Additionally, the agency is also working on an integrated campaign for the brand, and will also build contemporary, connected ecosystem apps for it.
Lixil Water Technology India leader marketing Pratip Francis said, “With marketing media and channels evolving at a much faster pace than ever before, it was critical for us to partner with an agency that understands and prioritises the ‘platform’ in any communication strategy. From traditional offline media, to digital, to even the new-age ‘phygital’ modes of marketing, the Wondrlab team’s deep knowledge, experience and expertise in every type of media is what we are looking to leverage to design and execute a robust roadmap for our brands in India.”
Wondrlab experience platform co-founder and managing partner Vandana Verma said, “Wondrlab is redefining the marketing communication industry while Lixil believes in doing the same for its industry – this association, therefore, is a perfect meeting of minds. Our visions are aligned when it comes to creating world-class work backed by technology. Wondrlab is deeply committed to the platform-first approach, which is showing great results for our fast-growing portfolio of clients. We believe this strategy is the need of the hour in a vastly altered marketing landscape.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
