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WolfzHowl wins brand purposing mandate for Tea Valley
Mumbai: Brand strategy consultancy WolfzHowl Strategic Instigations has been mandated by Tea Valley, a rapidly growing tea brand, for crafting its brand purpose. The decision is in line with Tea Valley’s plans to create a brand with an in-depth consumer connect and high recall by leveraging WolfzHowl’s best-in-class brand purposing and strategy expertise.
WolfzHowl lead – integrated strategy & partner Prerna Dubey Gupta said, “We are excited to have Tea Valley on-board with us as it’s one of the fastest growing tea brands. Purpose is a way to create sustainable profitability for the brand and its people; to do that for a wonderful brand like Tea Valley in a challenging and crowded tea category is really exciting for us. As an integrated brand consultancy with expertise of more than eight years in creating brand purpose across categories, we are cognisant of the fact that the end output should not be just a purpose-sounding film or a positioning brand with a bunch of CSR initiatives. While crafting brand purpose, what we aim for is to truly make a difference to people’s life while being extremely profitable with a high impact in the market.”
Tea Valley marketing manager Vallabh Keswani said, “We recognised early on that brand purposing can make a significant difference to the lives of people and communities, which ultimately creates lasting value and differentiation for brands, much beyond just profitability on its own. Tea as a product is highly penetrated and the presence of local jewels is pretty dominant so every market would require a different strategy and identifying a purpose early will also bring in consistency in brand communication. For this, we looked at a lot of agencies and figured out that Wolfzhowl was the best consultancy to partner with. Their deep understanding of the consumer as well as the tea market is what swayed us in their favour."
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
