MAM
WolfzHowl diversifies its strategic talent pool
MUMBAI: Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.
Kalyan Challapalli founder and chief of strategy says "Wolfzhowl is rapidly expanding and clients are asking us to partner them on more and more diverse consumer behaviour change, brand strategy and content strategy assignments. At this juncture WolfzHowl does not just need to deepen and consolidate its talent pool but also diversify the talent pool as clients are seeking inputs on multiple aspects of brand and business building consumer engagement.”
Shweta Sinha, with more than 10 years of experience in the science of human behavior, across, design strategy, brand strategy, and advertising strategy and design thinking has been brought in as the strategy lead to form a strong second rung of strategic leadership.
She started her professional journey with creating brand strategies for pharma and healthcare.
This is Shweta Sinha's second stint at WolfzHowl and in her last job she was working with DY works Mumbai leading design thinking and brand strategy on several accounts like Nivea, TBZ, Reliance, Sihasan(a furniture start up)
Commenting on the move Shweta says “I am only too happy to be part of this consumer centric, strategy-first firm that finds innovative ways to solve a plethora of brand and business problems. Once again, I am looking forward to the integrity, passion and rigour that are hallmarks of Wolfzhowl’s unique approach to every project.”
To further the diversification agenda, WolfzHowl has also brought on board a young digital strategist, Maulik Kalamthekar.
Kalyan adds "WolfzHowl is being tasked with a lot of integrated strategy work which is digital first. On an everyday basis we work on creating digital first brand and business building strategies. We are being asked to drive persona led marketing, mine insights from all the data trails that consumers leave, integration and orchestration of brands across digital channels and make brand experiences and activation into engagement driving content for digital as well. To work in partnership with clients and their digital and traditional agencies we needed a digital strategist who loves behaviour change and has an intense love for strategy yet knows digital intimately. Maulik Kalamthekar comes from a data science background with hands on experience of managing brands in the digital space. He comes from WAT consult and has previously worked with Glitch.”
Maulik says, “The future of brands is integrated and Wolfzhowl wants to tackle this with behaviour change. Looking forward to work with a team that has such a media-agnostic approach to crafting bespoke strategies. This is going to be game changer and I couldn’t be more excited about this!
Brands
Google secures AP discom licence to power $15bn Vizag AI hub
First-of-its-kind move gives tech giant grid control for massive 1GW campus
VISAKHAPATNAM: Google has secured a rare electricity distribution company licence in Andhra Pradesh, marking a decisive shift from being just a power consumer to becoming a power distributor for its upcoming mega data centre hub in Visakhapatnam.
The move effectively rewrites the rulebook for hyperscalers in India. Instead of relying on state utilities, Google will be able to procure electricity directly from generators, including its own renewable sources. This not only cuts out intermediaries but also gives the company tighter control over supply, reliability and long-term costs.
For a business where electricity can account for up to 60 per cent of operating expenses, the economics are hard to ignore. Even more critical is uptime. Data centres demand near-perfect reliability, and owning the distribution layer allows Google to manage outages and load balancing with far greater precision.
At the heart of the plan is a sprawling 1-gigawatt data centre ecosystem spread across more than 600 acres in three locations near Vizag. With an estimated investment of $15 billion over five years, the project is set to become India’s largest single foreign direct investment and Google’s biggest AI-focused facility outside the United States.
The campus is being designed with artificial intelligence workloads in mind, housing the company’s custom tensor processing units to power services such as Gemini, Search and Google Cloud. In scale, the planned capacity is comparable to powering a small city.
Google is not building alone. It has partnered with Adani Infrastructure to develop the physical campuses, while Bharti Airtel will set up an international subsea cable landing station. This connectivity backbone is expected to link the hub directly to a dozen countries, ensuring low latency for global data traffic.
Vizag’s coastal location plays a key role in that strategy. It enables direct access to subsea cables and provides the large volumes of water needed for cooling data centre operations. Equally important is policy backing from the Government of Andhra Pradesh, which fast-tracked approvals and granted the uncommon discom licence to anchor the investment.
Groundbreaking is scheduled for April 28, 2026, with phased commissioning expected to begin by July 2028.
The broader signal is clear. As AI workloads surge, hyperscalers are no longer content plugging into existing infrastructure. They are beginning to build and control it. In Vizag, Google is not just setting up a data centre, it is wiring up its own future.
