MAM
Wizcraft sets foot in Sri Lanka
MUMBAI: Communication and event management company Wizcraft International Entertainment Building has expanded into Sri Lanka in keeping with spreading its business across Asia.
The company has entered into a joint venture with Sri Lankan events company Event Concepts, which is a subsidiary company of Green Lanka Group, to form Wizconcept Events and Entertainment Private Limited.
The JV will be based out of Colombo, Sri Lanka.
With this move, Wizcraft now has full-fledged offices in Singapore, Dubai, Muscat and Sri Lanka and Wizcraft representatives in Los Angeles, UK and other parts of the world.
Wizcraft International director Sabbas Joseph said, “We had a wonderful experience when we worked with Event Concepts during the IIFA Weekend in Colombo in 2010 and on other occasions. Wizcraft believes in creating experiences not just events and partnering with the very best in the business. While we already have a presence in Sri Lanka, we felt that partnering with Event Concepts, an organization that shared our vision and drive would only strengthen that presence. ”
Wizcraft International and Event Concepts have decided to join forces and revolutionise the events space in Sri Lanka.
Speaking about the new liaison with Wizcraft Green Lanka Group, joint managing director Kushani Nanayakkara said, “Wizcraft is the largest entertainment company in South Asia. I believe that both companies share a passion for creating spectacular events and this partnership will lead to a revolution in the events sector in Sri Lanka.”
From its inception in 2006, Event Concepts have aimed to be the leading provider of event solutions to the entertainment sector in Sri Lanka. Having seen considerable success on the island, they expanded their reach to Dubai and London, creating a range of large scale events locally and internationally.
Event concept has executed several large events including the SAARC Conference dinner, Mihin Lanka launch in Singapore, high end fashion events with reputed international designers, live concerts, cultural events at the SAARC conference and a range of events during the IIFA weekend.
India’s largest global event, which was held in Colombo in 2010, Event Concept has also paved an avenue in distributing blockbuster films in Sri Lanka challenging the status quo. The two companies will now come together to create Wizconcept Events & Entertainment Private Limited.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
