MAM
Wizcraft sets foot in Sri Lanka
MUMBAI: Communication and event management company Wizcraft International Entertainment Building has expanded into Sri Lanka in keeping with spreading its business across Asia.
The company has entered into a joint venture with Sri Lankan events company Event Concepts, which is a subsidiary company of Green Lanka Group, to form Wizconcept Events and Entertainment Private Limited.
The JV will be based out of Colombo, Sri Lanka.
With this move, Wizcraft now has full-fledged offices in Singapore, Dubai, Muscat and Sri Lanka and Wizcraft representatives in Los Angeles, UK and other parts of the world.
Wizcraft International director Sabbas Joseph said, “We had a wonderful experience when we worked with Event Concepts during the IIFA Weekend in Colombo in 2010 and on other occasions. Wizcraft believes in creating experiences not just events and partnering with the very best in the business. While we already have a presence in Sri Lanka, we felt that partnering with Event Concepts, an organization that shared our vision and drive would only strengthen that presence. ”
Wizcraft International and Event Concepts have decided to join forces and revolutionise the events space in Sri Lanka.
Speaking about the new liaison with Wizcraft Green Lanka Group, joint managing director Kushani Nanayakkara said, “Wizcraft is the largest entertainment company in South Asia. I believe that both companies share a passion for creating spectacular events and this partnership will lead to a revolution in the events sector in Sri Lanka.”
From its inception in 2006, Event Concepts have aimed to be the leading provider of event solutions to the entertainment sector in Sri Lanka. Having seen considerable success on the island, they expanded their reach to Dubai and London, creating a range of large scale events locally and internationally.
Event concept has executed several large events including the SAARC Conference dinner, Mihin Lanka launch in Singapore, high end fashion events with reputed international designers, live concerts, cultural events at the SAARC conference and a range of events during the IIFA weekend.
India’s largest global event, which was held in Colombo in 2010, Event Concept has also paved an avenue in distributing blockbuster films in Sri Lanka challenging the status quo. The two companies will now come together to create Wizconcept Events & Entertainment Private Limited.
Digital
The human edge: Why creativity beats AI in communication, Starstuff Labs report
As AI floods content, human insight and originality remain irreplaceable
NEW DELHI: Artificial intelligence is cheaper, faster, and more accessible than ever, yet creativity and human judgement remain the secret sauce that machines cannot replicate.
What started as a tool for efficiency is now shaping how messages are crafted, audiences are reached, and decisions are made. But as AI-generated content multiplies, questions about quality, trust, and originality are multiplying too.
Ahead of the AI Impact Summit 2026 in New Delhi, Starstuff Labs has weighed in with The Human Edge: AI, Creativity, and the Future of Communication. The report examines how organisations are embracing AI in creative workflows, while highlighting why judgement, originality, and accountability remain distinctly human.
“Even as AI boosts speed and scale, it struggles with nuance, empathy, and cultural context. Human oversight is essential to keep content authentic,” said Starstuff Labs director Raghu Kalra. “This study explores how creatives can prepare for a future flooded by AI-generated material.”
The research draws insights from creative, psychological, corporate, and developmental professionals across the globe. One clear trend stands out: while being AI-enabled is now expected, safeguarding a unique voice and ethical judgement sets organisations apart.
With teams layering AI onto existing workflows without rethinking authorship, differentiation no longer comes from technology alone. The ability to interpret context, question outputs, and decide what is appropriate is what gives humans the edge.
Designed to be accessible for visually impaired readers, the report signals a turning point for the creative industry: in a world awash with AI, it’s not the tool but the human touch that will truly stand out.
