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Witzeal Technologies appoints Kaizzen as its communications partner
Mumbai: Witzeal, a new-age gaming technology company has appointed PR and digital agency Kaizzen as its communications partner.
According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management across media platforms for its multi-gaming platform, Big Cash.
“We are pleased to appoint Kaizzen as our communications agency, to communicate our vision and help us position our brand as one of the robust new-age gaming technology players in the industry,” stated Witzeal Technologies CEO and founder Ankur Singh. “The team has commendable experience in the gaming and tech space. We believe their expertise will help drive the brand’s communication in the right direction with the appropriate tools and strategies.”
Witzeal is establishing trends in the Real Money Gaming (RMG) segment with its wide range of games. Its flagship product Big Cash, launched in 2017 offers 17 skill-based Real Money Games (RMG) in cards, fantasy, and casual games which are developed in-house. Online real money gaming has also been witnessing an upward trend and is growing faster than other games in the country mainly due to the immersive digital infrastructure, said the statement.
“We are excited for the opportunity of working collaboratively with the team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business,” said Kaizzen president Nikhil Pavithran. “Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. Kaizzen has proved to have a strong gaming portfolio and established itself as a gaming expert in the industry. The current mandate will help consolidate this practice even further.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
