MAM
With Madison Loop’s creative expertise, Amara Raja Group’s brand film stirs emotions
Mumbai: Amara Raja Group, a leading business enterprise in India, that operates in diverse sectors like energy, mobility, advanced cell technology and power infrastructure among others, recently unveiled a captivating brand film. Primarily known for its lead-acid battery business, the brand film, which was conceptualized and executed by Madison Loop, aims to bring out how Amara Raja is present in every aspect of our lives (beyond just batteries) through a relatable, emotional narrative. This was possible because of the in-depth brand understanding that Madison Loop has developed over years of association with the Amara Raja Group.
Through the eyes of 10-year-old Raghu, the film holds the viewer’s interest and gives a glimpse into Amara Raja’s role in the fabric of daily life. As Raghu navigates his typical school day, subtle touchpoints of the company’s presence emerge – from the automotive batteries that power our rides to the EV charging stations that symbolize the Group’s commitment to sustainable mobility. Amara Raja’s positive impact is woven seamlessly throughout Raghu’s everyday experiences, showing how the company’s innovative spirit and forward-thinking ethos have become a natural part of the community’s everyday lives. To ensure that the narrative authentically captured the Group’s ethos, the Madison Loop team meticulously worked alongside the client team to refine the script and deliver the envisioned concept.
Speaking about the brand film and its idea, Amara Raja Group head corporate communications Brijesh Menon said, “I think we are yet to see a rendition of the messaging ‘we are a part of your life’ that has been conveyed through such a warm and wholesome narrative. Looking at what we do with wonder and curiosity, through a school boy’s POV works beautifully for an organisation like Amara Raja that is a part of many people’s daily lives, without their even knowing it”.
Sharing his thoughts, Madison Loop VP Kosal Malladi also commented, “This film showcases the collaborative spirit of both Madison Loop and Amara Raja Group that went into its creation. From scripting and strategizing to conceptualization, the team ensured it effectively highlights Amara Raja’s remarkable scale, diverse capabilities, and ambitious aspirations.” He further adds, “The hope is that the film will resonate with a wider audience, essentially communicating Amara Raja’s vision for the future”.
Longer Version –
Shorter Version –
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
