Brands
Wipro lands $1bn Olam deal, to acquire IT arm Mindsprint in mega pact
Eight-year AI-led partnership targets farm-to-fork transformation at scale
BENGALURU: Wipro Limited has secured one of its largest transformation mandates, signing an eight-year strategic deal with Olam Group that is expected to exceed $1 billion in value.
As part of the agreement, Wipro will also acquire Mindsprint, Olam’s IT and digital services arm, in a move that deepens its industry expertise and strengthens its capabilities in the food and agri-business sector. The acquisition, subject to regulatory approvals, is expected to close by the end of June 2026.
Headquartered in Singapore and backed by Temasek Holdings, Olam Group operates across the global food supply chain, employing nearly 40,000 people. The partnership with Wipro is aimed at accelerating its transformation into a more agile and future-ready enterprise.
Under the deal, Wipro will deliver end-to-end transformation services across Olam’s ‘farm-to-fork’ value chain, spanning farming, forecasting, trading, supply chain operations and customer engagement. The engagement will lean heavily on Wipro’s consulting-led approach and its AI-powered suite, Wipro Intelligence, to drive efficiency, resilience and long-term growth.
Olam Group co-founder and group CEO Sunny Verghese said, “We are pleased to partner with Wipro on our transformation journey. Wipro’s scale, consulting-led approach and innovation investments position it well to advance our mission-critical programmes and drive scalable outcomes.”
He added that combining Mindsprint’s domain expertise with Wipro’s global capabilities would create “powerful synergies for growth and end-to-end transformation across the value chain”.
For Wipro, the deal marks a significant push to scale its presence in the agri and food sector. Wipro Limited chief executive officer and managing director Srini Pallia said, “This engagement is an important step in expanding our farm-to-fork capabilities and scaling the impact of Wipro Intelligence across the food and agri-business industry.”
He also welcomed Mindsprint’s workforce of over 3,200 professionals, noting that their domain expertise and proprietary platforms would help unlock new growth opportunities and accelerate innovation.
Mindsprint has played a key role in Olam’s digital transformation journey, offering specialised solutions across supply chain, procurement, sales and commodity trading. Its integration into Wipro is expected to bolster the latter’s ability to deliver industry-specific, IP-led solutions at scale.
With the global food supply chain under increasing pressure to be more efficient and resilient, the Wipro-Olam partnership highlights how technology, data and domain expertise are coming together to reshape the sector. For Wipro, it is not just a big deal, but a strategic bite into a high-growth market.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
