MAM
Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent
Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.
True fabric care means clean + safe. This is being showcased beautifully in their TVC. The TVC will display our daily exposure to invisible germs that settle on the clothes. Simple actions like catching a sudden sneeze in your elbow or hugging your child during a busy day can create touchpoints for transmitting infections through the ic. Safewash Anti-Germ liquid detergent formulated with unique germ protection proposition assures 99% safety from germs for your clothes.
Talking about the new launch, Wipro Consumer Care and Lighting VP marketing S Prasanna Rai said, “Consumers are using masks, gloves, carrying sanitisers when they are on-the-go and using surface disinfectants to protect themselves. However, besides these precautions, it is important to keep one’s clothes germ-free as fabric can be germ carrier. Acknowledging the increasing need for germ-free protection, Wipro Safewash launched the Anti-Germ Liquid Detergent. It is formulated with a unique proposition of 99% germ protection, ensuring your clothes are truly clean, germ-free and look as good as new for 75+washes.”
Wipro Safewash Anti-Germ Liquid Detergent offers colour protection and a gentle acid-free formulation along with stain removal capacity thus keeping clothes looking as good as new for 75+ washes. The product is a multipurpose liquid detergent available in a 1Litre SKU priced at INR 235 and can be used across all washing machines – top load, front load, semi-automatic – and can also be used for bucket wash.
Wipro Safewash Anti-Germ Liquid Detergent is soon to be launched across all modern and general trade outlets across.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
