MAM
Wing Communications bags integrated PR mandate for DaveAI
Mumbai: Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for DaveAI, a platform that uses artificial intelligence to bridge the product discovery gap for consumers while purchasing products, leveraging real-time data. Wing Communications will be responsible for creating and executing innovative PR strategies for DaveAI. The objective of the collaboration is to showcase DaveAI as the leading provider of immersive and personalised product discovery experiences powered by AI sales avatars.
Commenting on the partnership, DaveAI co-founder & chief evangelist Sriram P H said, “We are delighted to partner with Wing Communications. They have an understanding of the AI and digital space and a proven track record of delivering impactful PR campaigns. We believe that they will play a crucial role in amplifying our brand story and positioning us as the best customer-preferred AI solution provider in the market. Together, we aim to create a strong brand recall and awareness for DaveAI among our target audience and stakeholders.”
Speaking of the association, Wing Communications CEO & co-founder Shiva Bhavani said, “We are thrilled to work with DaveAI, one of the most innovative and disruptive AI platforms in the country. They have a unique value proposition and a vision to transform the sales experience for both brands and consumers. We are confident that with our PR expertise and creative approach, we will be able to position DaveAI as the game-changer in the AI and digital domain. In this collaboration, we will be crafting and executing cutting-edge PR campaigns that will help in driving more engagement, conversions and loyalty for DaveAI.”
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
