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Windchimes Communications bags Yardley’s social media account
MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media.
Yardley is a brand of Wipro Consumer Care and Lighting.
Windchimes will assist the brand in setting up and managing its social media presence. Yardley’s ongoing association of the brand with leading actress, Katrina Kaif, will also be used by the social media agency to create a talking point for the brand online.
Social media will be utilised to communicate to Yardley’s online audience about the range of products available and also use it as a platform to create buzz for new launches. Yardley is also looking at encouraging trials for its products-which will be facilitated through social media.
Said Wipro Yardley Consumer Care business head Sriram Iyer, “It makes perfect sense for a heritage brand like Yardley to embrace new media, since one of our main objectives is to connect with a younger audience – who are increasingly online. Social media provides us with the apt platforms to create and further engage with our users. We are confident, Windchimes, with its considerable experience in working with brands across categories, will provide us with the right strategic inputs and execution excellence to make our social media foray a success.”
According to an official statement, Windchimes will leverage social media for Yardley London, with the aim to position it as a youthful brand while reinforcing the royal heritage. The agency will make use of platforms like Facebook and Twitter to reach out to existing and potential Yardley users and engage with them.
Windchimes Communications head maven Nimesh Shah stated, “We are very excited to be working with Yardley London on its maiden foray into social media. The brand comes with a very distinguished history and one of our key roles will be to take the brand into new media without losing the royal essence of the brand. By effectively using social media, we aim to introduce and create a connection for Yardley with new customers and to meet its business objectives.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
