MAM
Windchimes Communications bags MIT social media mandate
MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be handling the social media for MIT Vishwashanti Gurukul – an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) and MIT Academy of Engineering.
In keeping with the futuristic outlook of the institute, MIT aims to touch base with the new age Indian who is internet savvy and is well acquainted with various social media platforms, the company said.
Windchimes will set up and sustain the social media presence of the institutes across these platforms.
MIT Vishwashanti Gurukul director and head of school Anand M Deodhar said, “Social media is changing the way we run our institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment.”
Windchimes Communications head maven Nimesh Shah added, “Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
