Brands
Win a place on the sets of the first IKEA India commercial
MUMBAI: IKEA, the Swedish home furnishings company, today announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok. IKEA is ready to launch its first store in India in Hyderabad soon to be followed by Mumbai in 2019. The contest is open till May 10, 2018 for IKEA Family members (loyalty program of IKEA) in Hyderabad and Mumbai. Two members who get the maximum number of people from Mumbai and Hyderabad to join IKEA Family between 3-10 May, will be chosen winners. The three-day trip to Bangkok will include behind-the-scenes on the sets of IKEA India’s first ever TV commercial where winners will also meet IKEA’s interior designers, a day of sight-seeing with family and a visit to the IKEA store in Bangkok to experience IKEA solutions even before the store opens in India.
“The IKEA Family members have been eagerly waiting for the store launch. During our interactions with them, they spoke of their enthusiasm to get a feel and touch of the IKEA experience beyond the Hej Home, our experience centre in Hyderabad. We thought the contest was great way to give this feel and touch experience,” said Neha Jindal, Country IKEA Loyalty Manager, IKEA India.
MRM McCann is the agency behind the contest while Dentsu is the creative agency behind the commercial.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
