Brands
Wider frames, bolder memories-Fujifilm’s instax Wide Evo launched!
MUMBAI: Fujifilm India is bringing a new era of instant photography with the launch of its high-end hybrid instant camera, instax Wide Evo. Unveiled by film star and brand ambassador Kartik Aaryan, this latest addition to the instax series promises creativity on a grand scale. Set to hit stores from 20 February at an sticker price of Rs 47,999, the Wide Evo comes in a premium edition combo pack with 20 wide shots. Pre-bookings kick off on 4 February via Instax.in and select retail outlets, with early buyers receiving a complimentary designer film worth Rs 1,299.
The instax Wide Evo builds on the success of the instax mini Evo, offering a Wide format film for twice the image size. It allows users to preview shots on an Lcd screen before printing and can also function as a smartphone printer. Equipped with ten lens effects and ten film effects—including magenta, monochrome, light leak, and colour gradient—the camera enables up to 100 creative shooting combinations. The new degree control feature, introduced for the first time in the instax series, allows precise adjustments to light intensity and colour gradation across 100 levels, making every shot a masterpiece.
The camera sports a sleek black and metallic finish, offering a luxurious, analogue-inspired design with intuitive dials and a manual Print Crank for a hands-on photography experience. Additionally, it introduces the Wide Angle Mode for capturing broader scenes and a Film Style feature to enhance printed shots.
Expressing his excitement, Kartik Aaryan stated, ‘The instax Wide Evo blends nostalgia with modern innovation. Its creative freedom, vintage charm, and dynamic shooting effects make it an essential companion for capturing life’s best moments.’
Fujifilm India managing director Koji Wada, highlighted the brand’s commitment to innovation: ‘With the launch of instax Wide Evo, we continue our mission to bring joy to instant photography. This hybrid model embodies cutting-edge features while staying true to the classic appeal of the instax experience.’
Fujifilm is also introducing the Wide format film Brushed Metallic, featuring a metallic-like texture, at an sticker price of Rs 1,299.
Brands
Kingfisher bets big on music culture with Karan Aujla’s 2026 India tour
Water Partners with Karan Aujla for P POP Culture India Tour 2026
MUMBAI: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the Heineken Company, has announced its association as the co-presenting partner of Karan Aujla’s P POP Culture India Tour 2026. The collaboration places music and culture at the centre of the brand’s iconic “Good Times” philosophy, integrating the brand seamlessly into one of the most dynamic live music movements in the country.
As co-presenting partner, Kingfisher Premium Packaged Drinking Water will play a significant role across the tour’s on-ground and digital ecosystem, creating immersive consumer experiences and driving meaningful engagement at every touchpoint. The partnership is designed to strengthen the brand’s cultural relevance among young and expressive audiences who see music as a core part of their identity and celebrations.
At the heart of the association is a series of three brand films featuring Karan Aujla, where the global music artist reimagines Kingfisher’s iconic “Oo La La La Le O” jingle across Afro, Punjabi and Funk genres. The Afro-inspired film sets a relaxed jam-session tone, with Aujla warming up, finding his rhythm and delivering a smooth rendition that builds anticipation. The Punjabi version draws from his cultural roots, transforming the jingle into a high-energy Punjabi pop track marked by confidence and commanding stage presence. The Funk interpretation introduces a playful yet bold edge, driven by contemporary beats and groove-led production that highlights his versatility while amplifying the epic Good Times spirit. Together, the films blend spontaneous performance moments with music-led storytelling, reinforcing Kingfisher Premium Packaged Drinking Water’s long-standing association with celebration and culture.
Commenting on the partnership, United Breweries Limited chief marketing officer Vikram Bahl, said that music remains a powerful cultural connector and a core passion point for consumers. He noted that the brand has always focused on creating moments that bring people together, and reimagining the iconic jingle across diverse musical styles offers a fresh expression of the Good Times philosophy. He added that the association with Karan Aujla’s P POP Culture India Tour enables the brand to embed itself authentically within one of the most exciting music movements in India today.
Expressing his excitement, Karan Aujla said that partnering with Kingfisher felt like destiny, as music and celebration are deeply embedded in both their identities. He described reinterpreting “Oo La La La Le O” across different genres as a creative high, allowing him to respect the legacy of the iconic tune while infusing it with his own energy and contemporary sound. He emphasised that the collaboration goes beyond a remake, presenting a fresh vibe that audiences can experience live as the tour travels across cities.
The P POP Culture India Tour 2026 will roll out across major cultural hubs including Delhi on 28 February, Mumbai and Pune on 3 March, Chandigarh on 14 March, Indore on 21 March, Bengaluru on 29 March, Kolkata on 3 April, Jaipur on 5 April and Lucknow on 10 April. At every stop, Kingfisher Premium Packaged Drinking Water aims to deliver its signature Good Times experience, celebrating creativity, community and unforgettable shared moments.
With this partnership, Kingfisher Premium Packaged Drinking Water continues to strengthen music as a central pillar of its brand identity. Fans can experience the collaboration by watching the brand films across Kingfisher’s official digital and social media platforms.
