Brands
Wider frames, bolder memories-Fujifilm’s instax Wide Evo launched!
MUMBAI: Fujifilm India is bringing a new era of instant photography with the launch of its high-end hybrid instant camera, instax Wide Evo. Unveiled by film star and brand ambassador Kartik Aaryan, this latest addition to the instax series promises creativity on a grand scale. Set to hit stores from 20 February at an sticker price of Rs 47,999, the Wide Evo comes in a premium edition combo pack with 20 wide shots. Pre-bookings kick off on 4 February via Instax.in and select retail outlets, with early buyers receiving a complimentary designer film worth Rs 1,299.
The instax Wide Evo builds on the success of the instax mini Evo, offering a Wide format film for twice the image size. It allows users to preview shots on an Lcd screen before printing and can also function as a smartphone printer. Equipped with ten lens effects and ten film effects—including magenta, monochrome, light leak, and colour gradient—the camera enables up to 100 creative shooting combinations. The new degree control feature, introduced for the first time in the instax series, allows precise adjustments to light intensity and colour gradation across 100 levels, making every shot a masterpiece.
The camera sports a sleek black and metallic finish, offering a luxurious, analogue-inspired design with intuitive dials and a manual Print Crank for a hands-on photography experience. Additionally, it introduces the Wide Angle Mode for capturing broader scenes and a Film Style feature to enhance printed shots.
Expressing his excitement, Kartik Aaryan stated, ‘The instax Wide Evo blends nostalgia with modern innovation. Its creative freedom, vintage charm, and dynamic shooting effects make it an essential companion for capturing life’s best moments.’
Fujifilm India managing director Koji Wada, highlighted the brand’s commitment to innovation: ‘With the launch of instax Wide Evo, we continue our mission to bring joy to instant photography. This hybrid model embodies cutting-edge features while staying true to the classic appeal of the instax experience.’
Fujifilm is also introducing the Wide format film Brushed Metallic, featuring a metallic-like texture, at an sticker price of Rs 1,299.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
