Ad Campaigns
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’
MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice control through smart devices, mobile app for remote access, and smart mode, where the fan automatically senses the temperature and humidity in the room and adjusts its speed. All the smart features are conveyed in a simple to understand format devoid of technical jargons.
The 360-degree campaign idea gives a fresh feel to the technology and presents it in a playful manner resonating the message that even a kid can understand and operate it with ease. The technologically advanced smart features are described in simple language like it 'feels voice', 'feels touch' and 'feels sweat' to instantly connect with the consumers. The campaign is available in Hindi and other regional languages—Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam. It will also go live on Havells’ social media channels with a detailed out-of-home penetration.
Havells India’s vice president- marketing Amit Tiwari said, “As a brand, we have always strived to launch products that connect with the desires and aspirations of our consumers. With IoT gaining a momentous traction in recent times, it is important to acknowledge that the usage of the product remains easy. The campaign beautifully captures the essence of the complex IoT product, but narrating it through a child’s way, indicates the simplicity of using the fan. The campaign is all set to connect with its audience while also speaking about the product features in a simplified way through its narratives.”
The advertising video gives a unique touch to the product story of ‘technology and innovation’ in an endearing manner, further enhanced by the cast featuring two young children. The lead child actor explains to her friend the various offerings of the ceiling fan that is no more ‘just a ceiling fan’ and is capable of much more.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
