MAM
Who is Shekhar Banerjee, WPP Media’s new president for client solutions?
MUMBAI: Recently elevated to president, client solutions, South Asia at WPP Media, Banerjee steps into the role with more than two decades of experience across media strategy, digital transformation and large-scale agency leadership. His appointment follows the departure of Ajay Gupte and signals WPP Media’s intent to double down on effectiveness, integration and client-centric growth.
At the time of his promotion, Banerjee was serving as chief client officer and office head for west, north and east India at Wavemaker, where he has spent the last seven years building one of the most decorated media operations in the world.
A career built on effectiveness
Banerjee joined Wavemaker in 2018 and quickly became central to its rise as a global benchmark for media effectiveness. Under his leadership, Wavemaker India became the only media agency worldwide to win a Cannes Titanium Lion in 2022 and topped WARC’s global effectiveness rankings in 2023 and 2025, while placing second in 2024.
Domestically, the agency has been repeatedly named agency of the year at the EMVIES and MMG awards, reflecting a consistent ability to translate creativity into measurable business outcomes.
His client portfolio has spanned some of the country’s most competitive categories, working closely with brands such as Mondelez, L’Oréal, Colgate, Reckitt, Netflix, Vodafone Idea, Dream11, Red Bull, FirstCry and others. Known for his hands-on approach, Banerjee has been deeply involved in client development, often partnering leadership teams through moments of market disruption and transformation.
From Madison to Wavemaker
Before Wavemaker, Banerjee spent over 13 years at Madison Media, rising to the role of chief operating officer. There, he led multiple agency units and spearheaded business transformation projects that reshaped Madison’s operating model.
He was instrumental in building a hybrid creative-media offering at a time when digital integration was still nascent in India, developing cross-media toolkits and helping scale revenue across traditional and digital platforms. During this period, Madison Media consistently ranked among India’s top agencies, with marquee clients including Marico, Asian Paints, Godrej, Mondelez and McDonald’s.
A digital-first mindset, early on
Banerjee’s reputation as a digital-native leader was forged early. He was among the first to set up an integrated digital unit within a media agency, delivering end-to-end solutions spanning creative strategy, development and media deployment.
Even earlier, at UTV, he worked in strategic planning for new businesses and played a role in the launch of Hungama TV, India’s first indigenous kids’ entertainment channel—a formative experience that placed him at the intersection of content, commerce and audiences.
A leadership style rooted in scale and systems
Across roles, Banerjee has been known less for grandstanding and more for building systems that last—scalable structures, empowered teams and frameworks that allow creativity to deliver business impact. Over the years, work delivered under his leadership has been associated with more than 1,000 Indian and global awards, making him one of the most awarded media professionals in the country.
In his new role at WPP Media, Banerjee will oversee client solutions across South Asia, with a mandate to strengthen partnerships, integrate capabilities across platforms, and prepare clients for an increasingly fragmented and data-driven media environment.
The bigger picture
Banerjee’s elevation reflects a broader shift within the media industry—away from siloed thinking and towards integrated, outcome-led solutions. As platforms multiply and consumer attention fragments, his career offers a blueprint for navigating complexity without losing focus on what matters most.
In an industry often driven by noise, Shekhar Banerjee’s rise has been built on something far more durable: effectiveness, consistency and trust.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
